LEGO appoints new Chief Sustainability Officer
The LEGO Group will have a new face at the helm of its sustainability efforts, starting from the beginning of 2024.
Currently Executive Vice President and Head of Sustainability at Stora Enso, the LEGO Group will welcome Annette Stube to its management team, as she takes on the role of Chief Sustainability Officer. According to the company, this role will include leading the company’s environmental sustainability vision and strategy and delivering on company-wide plans and targets, as well as supporting the LEGO Group’s external environmental communications and engagement activity.
“I am excited to join the LEGO Group and be part of the team helping to create a better environment for the benefit of future generations,” said Stube. “There are very few companies who have children as their primary customers, which reminds us that the need for change is very real and urgent. It is encouraging to see the LEGO Group prioritise investments and resources against accelerating its sustainability ambitions and I am looking forward to playing my part to deliver those.”
Stube will be reporting directly to CEO Niels B Christiansen, who said the company is “excited to have Annette join us to further advance our sustainability ambitions.”
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“Delivering on our Planet Promise is one of our most urgent and important challenges,” he continued. “While we have made significant progress over the past few years to reduce the impact our business has on the planet, we have much more to do. We have set ambitious targets to reduce carbon emissions, make our products and packaging more sustainable and circular, and run zero impact operations. Annette has a strong track record in helping companies and governments drive systemic change which delivers lasting environmental impact.”
This announcement comes just a few days after the LEGO Group scrapped its long-standing plans to produce bricks from recycled bottles, after the initiative was deemed not to reduce carbon emissions as much as was hoped. Seeing as Stube will not step into her new role until January 1, 2024, this idea likely didn’t come from her, but it does perhaps make a wider shift in the LEGO Group re-evaluating and re-focusing its corporate sustainable goals.
Other recent environmental updates from the company have centred around paper packaging, with a promise from Christiansen that the switch is underway and will soon be seen in Europe – something that has been anecdotally corroborated. As an enormous global company with an environmental impact to match, it’s certainly vital for the LEGO Group to continue to do its part to reduce its impact on our planet.
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Lots of work still to do on the packaging
LEGO could do more for sustainability. Why don’t they reduce the pages of their instructions. Their number of pages has been increased a lot. They are the biggest paper publisher actually in the world, as every set has a very long instruction. THe bigger and older sets had some dozens of pages nowthey have hundreds of pages. I think they could add more parts per page.